RECORD SALES FOR NORTH EAST SUPPLIERS TO ASDA (January 2007)

Local suppliers to Asda, the North East’s largest supermarket with 20 stores,  achieved record sales in the weeks leading up to Christmas. 

Sales of 70 product lines supplied by 28 companies exceeded £30,000 a week compared with last year’s Christmas record of £25,000

AHG Management, the local “hub” who organise the account management and deliveries to Asda stores in Tyneside and Teesside, reported sales increases across a wide range of food and non-food products, including gift packs of new Christmas beers, DVDs and books featuring the region’s heritage.

AHG Management was set up in 2002 with the support of the regional food group, Northumbria Larder, to meet the growing demand for good quality, local produce.  The hub is achieving annual sales of  almost £1.5 million and has received special praise from Asda, who claim to have pioneered the concept of local ranges across the country.

“We are always looking for new products for Asda’s locally-sourced range, and we can provide an excellent gateway for smaller suppliers to deal with the region’s leading retailer,” says Geoff Wright, director of AHG Management.